The Lean B2B Masterclass


Learn to build products businesses buy. Follow the process thousands of entrepreneurs are using and quickly get from idea to product/market fit in B2B.


Learn how to build products businesses buy by joining The Lean B2B Masterclass.

The Lean B2B masterclass will show you exactly what to do, when, and most importantly, how! Instead of flailing around trying random things, you'll be able to follow a clear path.

The methodology you'll learn has been developed over 7+ years and combines insights from hundreds of successful B2B entrepreneurs.

Thousands of entrepreneurs and innovators are already using the Lean B2B methodology.

What You'll Learn?

The masterclass curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. It contains everything you need to reach product-market fit in B2B.

The B2B Opportunity & Setting Yourself Up for Success (25 mins)
In the first section, we'll talk about B2B product opportunities. By the end of it, you'll know the differences between selling to businesses and selling to consumers, and you'll have a clear idea of the time and setup you'll need to reach product-market fit.

Evaluating Markets & Finding Early Adopters (1.5 hour)
Next, we'll look at ways to generate business ideas and evaluate markets. By the end of this section, you'll know what market you should be going in, and will have mastered the art of finding and recruiting early adopters.

Finding the Pains of Buyers (1 hour)Next, we'll start drafting interview scripts, conducting interviews, and finding problems worth solving. By the end of it, you'll know how to conduct interviews and you'll be able to turn interview data into actionable insights.

Defining a Product & Validating it With Customers (2 hours)Next, we'll define a minimum viable product to start validating our solution. We'll also learn how to presell a product. By the end of this section, you'll know what goes into an early MVP, and know how to make valuable offers to prospects.

Speeding Things Up & Overcoming Common Challenges (30 mins)Lastly, you'll learn to address common challenges faced by B2B innovators. You'll also learn tricks to speed up product-market validation. By the end of it, you'll be able to identify stalling techniques and speed things up.

The masterclass also includes 9+ hours of exclusive interviews with B2B thought-leaders like Dan Martell, Hiten Shah, Sachin Rekhi, and Bob Moesta, pioneer of the Jobs To Be Done Theory, fill-in-the-blank templates and worksheets, and 1 year of access to The Lean B2B Support Community.

"I'm still applying the concepts I learned from the course every day. The Lean B2B masterclass gave me a clear strategy for validating product-market fit within businesses. Very practical, highly recommended!" – Stephan Huez, Wiser Hare Founder & CEO

Who is Using the Lean B2B Methodology?

Who is Teaching This Course?

Étienne Garbugli is a 3-time startup founder (Flagback, HireVoice and Highlights), the author of Lean B2B: Build Products Businesses Want, and a recognized customer research expert.

Over the years, he has validated no less than 25 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas.

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